Roku Takes a Different Angle on Voice-Controlled Home Entertainment

Roku on Wednesday announced new software and a licensing agreement for OEMs to develop smart speakers, soundbars and multiroom audio systems that will allow customers to control their home entertainment devices with simple voice commands.

The company also introduced Roku Entertainment Assistant, a new smart speaker technology that allows customers to use voice commands on supported Roku-enabled devices.

Roku has entered an agreement with TCL, its main technology partner, to roll out the first device under the new home entertainment partnership. The companies plan to unveil that initial device next week at CES.

“We’ve always focused on making it incredibly simple for consumers to find and enjoy streaming entertainment on their TVs, and with an expanded Roku ecosystem, consumers will be able to enjoy great sound to their TVs and audio around the home in a modern way,” Roku CEO Anthony Wood said.

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